blueagency.io · Service Description
Service Description
Marketing Machine
The Marketing Machine is a multi-tenant marketing, sales and billing platform that blueagency operates as a Managed Service: we build the funnels, and the machine works end to end — from the first touch (social/website) to the paid invoice. This page describes the platform's scope of services. Which modules a given engagement includes is governed by the respective offer.
As of: 10 July 2026
🌐 Website & Landing Pages
- Design, build and operation of company websites and landing pages (statically generated, fast, low-maintenance) on the client's own domain, including DNS setup and an auto-renewing SSL certificate
- Legal texts from day one: imprint and privacy policy as a centrally maintained embed (stays up to date automatically), cookie consent with auto-blocker
- Conversion structure: hero, service and trust blocks, FAQ, contact/appointment CTAs; basic search engine optimization (canonical, sitemap, structured data)
👥 CRM & Lead Capture
- Central contact CRM per tenant: leads from website forms, appointment bookings, Instagram opt-ins and surveys are consolidated in a structured way (name, email, source, status, activity history)
- Consent records (Art. 7 GDPR) are logged permanently for each opt-in (purpose, wording, timestamp)
- Lead qualification: status levels (cold/warm/hot), scoring through interactions (survey responses, clicks, appointment signals)
- CSV export of all consented contacts for handover to an external CRM — separated by tenant
📸 Instagram Automation (Comment-to-DM)
- Keyword automations per reel/post/story: comment with a keyword → automatic public reply + direct message with a lead magnet (PDF or link, click-tracked)
- Opt-in flow: form for name + email directly from the DM; the CRM contact is created only once consent has been submitted
- Personalization: placeholders for the commenter's name and @handle in the public reply (real tagging) and DM salutation
- Feedback surveys with automatic follow-up (default: 12 hours after the DM, humanly paced, spam-safe capped) including an appointment CTA after submission
- Deliverability and account safety: Meta-policy-compliant private replies, dedup locks against duplicate DMs, rate limits
✍️ Content & Posting Agents
- AI agents create post drafts (LinkedIn, Instagram/Facebook) in the brand's voice — topic planning via an editorial calendar
- Approval principle: only what the tenant or the agreed automation level permits is published automatically
- Self-learning: interactions and funnel results (visit, lead, order) feed back into topic selection
📧 Newsletter & Email Funnel
- Newsletter delivery to the tenant's own mailing list; recipients are exclusively contacts with documented consent (including Instagram opt-ins), with an unsubscribe link in every email
- Lead magnet funnel with double opt-in (guide download → confirmation email → mailing list)
- Delivery via our own deliverability-safe mail infrastructure (SPF, DKIM, DMARC)
🗓️ Online Appointment Booking
- Booking flow per tenant/brand: availability, lead time and booking horizon configurable in the cockpit
- Every confirmation with a calendar invitation (.ics) and a personal video room link (GDPR-friendly, no Zoom/Google account required)
- Optionally paid appointments with online payment before appointment confirmation; automatic reminder and preparation emails
📊 First-Party Tracking & Analytics
- Consent-based tracking without third-party cookies: sessions, scroll depth, click paths, heatmaps — counted only with consent
- Lead history per contact: every signal (DM, click, form, survey, appointment) on a timeline; analysis per reel/campaign
- Google Ads integration including conversion measurement on a consent basis (Consent Mode v2)
🧾 Invoice & Subscription Management (GoBD)
- Document creation per brand with its own number range; finalized invoices are immutable (audit-proof, append-only journal with hash chain) — layout updates never change invoice data
- EU tax engine: standard, reverse-charge and OSS logic including VIES validation of the VAT ID; tax mode configurable per customer
- Invoice PDF in the brand design (logo, brand color), viewable and downloadable as a file
- Customer portal: each tenant sees their documents with status (open / paid / overdue) and a payment link
- Subscriptions with a freely selectable interval; after the first online payment the stored card is charged automatically — invoicing, delivery and posting run fully automatically, and failures fall back to a payment link
- Open-item monitoring and dunning process
🏢 Multi-Tenancy & Operations
- Strict data separation per tenant (contacts, tracking, documents, mailboxes); role-based access
- Operated on EU servers; personal-data AI processing preferably via a self-hosted language model — data does not leave the server
- Ongoing operations: updates, monitoring, minor text/content changes within the usual scope
🤝 Customer Cooperation
- Provision of the necessary account access (Meta/Instagram, Google Ads, domain) or granting of the required authorizations
- Advertising budgets run directly between the customer and the advertising platform (Google/Meta/LinkedIn) — no pass-through item via blueagency
- Timely approval of content, where an approval requirement has been agreed
- Subject-matter input (offer, target audience, brand tone) during onboarding
💶 Billing & Term
- Billing monthly per agreed module package (offer/order confirmation is authoritative); prices net
- Payment via online payment link; on request, automatic monthly debit after the first payment (the card is stored with the payment service provider, not with us)
- Invoices with status and PDF download viewable in the customer portal at any time
- Cancellable monthly at the end of the billing period, unless otherwise agreed
✋ Not Part of the Service
- Advertising budgets of the platforms (Google, Meta, LinkedIn) — these are paid by the customer directly to the platform
- Photo, video and audio production; paid collaborations with third parties (influencers etc.)
- Legal advice in individual cases — the machine provides compliance structures (legal-text embeds, consent, consent records), but does not replace a review by a lawyer
- Operations outside the platform (e.g. existing third-party CRMs, third-party shops) — integration on a time-and-material basis
Questions about the scope of services or a specific project?
Arrange a call [email protected]